Our Privacy Commitments

 

Safeguarding your privacy is important to us at Edison. We practice privacy by design, read about it here. You trust us with your email, contacts and other important data, and that’s not something we take lightly.

 1. No ad targeting.

We are the only free mail app that does not profile you for advertising. Our company, partners and customers never track you for ad targeting or lookalike audiences based on the information we have about you. Whenever possible, we prevent other businesses from tracking you when you use our services.

 

2. Transparency is important.

We strive to be as clear as possible about our business practices. We are the only company offering e-commerce research (based on anonymized and aggregated data from email receipts) with all of our products and services branded under a single roof.

 

3. Security is paramount.

Our services are protected by one of the world’s most advanced security infrastructures. Information in our care is safeguarded by multiple layers of security, including AES 256 encryption.

 

4. We keep mail private.

We never share your emails, personally identifiable information, contacts or messages with third-parties, unless required by law.

 

5. Local storage.

We store as little of your email on our servers as possible to minimize the amount of data about you that could potentially be compromised if a breach were to occur. We have invested in complex technologies to transfer most of your mail messages between your device and your mail provider so that these messages are not in our cloud.

Any data we do collect is used for only three purposes: 1) to provide you with the best service possible, 2) to conduct research and development of new features for our users, and 3) to create aggregate, anonymized e-commerce trends.

While this page is intended to give you an overview of our approach to privacy as well as a high-level review of our data collection and usage, we would encourage you to read our entire privacy policy to learn more about the data we collect and how we use, share and protect it.

 

 How We Use Data: An Overview

To provide our services, we collect certain personal information, including your email address, which is never shared, unless required by law. The data we collect when you connect your email account to our app allows us to provide our services like new mail notifications, shipment tracking, travel alerts and contact list management.

To keep our services free for you to use, we collect and store information from commercial messages such as promotions and receipts. We always remove any information that identifies you personally (emails, names, addresses). This data is anonymized and the only use of this data is to create aggregate research reports. We prohibit businesses from tracking, advertising or attempting to re-identify any users individually, and from using the information for any purpose other than understanding e-commerce trends. You can see and access examples of the aggregated research we develop at Edison Trends.

 
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You Decide What Data is Associated with Your Account

You control what data Edison can collect and store, with options to delete your data or to opt-out of our Trends product. Keep in mind that the data we save from your account makes features like real-time travel alerts, package tracking, and the ability to one-click unsubscribe from junk possible. To review your choices and controls, visit our privacy policy.

What’s in it for you?

Our data collection practices allow us to improve services for you.

 

  • We believe that you should not be charged for the apps you need and love. And we are constantly working to offer you more intelligent features to get the most out of our apps. The fastest notifications. The smartest replies. The easiest experience.

  • We are a company that puts consumers first and we mean it. That’s why we put control in your hands to delete stored data or opt-out of our Trends product anytime, without losing any of the functionality you love. Keep in mind, our data collection practices allow us to keep offering you the Edison apps you love, for free.

  • We never collect your information to target you personally with advertising. Our data collection is focused on purchase-related information that does not identify you personally and is only used to improve our services and create aggregated research.

  • With your permission, unless restricted by your email provider, we collect anonymized data extracted from email receipts so that we and our business partners can create aggregated research. See examples of what the research looks like here. Our research is for consumers and businesses interested in e-commerce trends. Businesses use Edison Trends to learn how to compete more effectively, provide improved products and services, and make investments. For example, a restaurant chain may decide to offer meatless burgers based on research showing consumers prefer them in general from a competitor’s menu.

Your Security Comes First

If your data is not secure, it’s not private. That’s why we make sure all Edison services are protected by one of the world’s most advanced security infrastructures. We are always working to develop new ways to keep your data safe.

Block Read Receipts

The Edison Mail app comes with a built-in capability of blocking read receipts (without disabling images or degrading the email experience) so senders can never know you opened their mail.

Touch & Face ID

Intelligent features like Touch ID and Face ID protection, are built into our apps to help preserve your privacy.

Edison Software’s
Privacy Certifications

TRUSTe by TrustArc has verified Edison’s privacy practices against TRUSTe Privacy Standards using a combination of technical and manual methodologies and company self-attestations. Best-in-class TRUSTe Privacy Certifications help businesses establish and maintain strong privacy management practices consistent with a wide range of global regulatory and industry standards. Learn more at Truste.

Both the California Consumer Privacy Act (CCPA) and European Union’s General Data Protection Regulation (GDPR) expanded regulations on the collection, processing and movement of the personal information of individuals. Edison is currently CCPA and GDPR compliant and makes certain that consent is provided to collect the data we receive.

Additionally, Edison Software is currently Privacy Shield compliant and Google API Security approved.

Questions?

This page is intended to give you an overview of our approach to privacy as well as a high-level review of our data collection and usage, we encourage you to read our entire privacy policy to learn more about the data we collect and how we use, share, and (more importantly) protect it.